Well, we’re on the road again. This time, we didn’t have to go too far.

For Spring / Summer 26, we’ve been working around the idea of Super Bloom — and lucky for us, the bloom kind of came right to our doorstep. California has been showing off a bit this year. Flowers, color, hillsides, all of it. The kind of stuff you forget about until it comes back around and reminds you.

So we loaded up the van with the new line, a few cameras, a couple of props, and the usual suspects — Mike, James, Titus, and Alex — and headed down to Sunset Cliffs.

The plan was pretty simple: find the flowers, shoot the collection, see what happened. Our usual approach!

There was some product work. There was some wandering around. There was probably too much messing with cameras. And, of course, there was a surf — which may or may not have had anything to do with the shoot, but definitely had something to do with us.

That’s always the part we like.

Not just the finished photos, but the day around them. The drive. The jokes. The quick changes. The cliffside light. The boards in the van. The feeling of making something together, with people you know well, in a place that still gives you something new every time you show up.

So here’s a little behind-the-scenes from that day.

Spring / Summer 26. Super Bloom. Sunset Cliffs. Same crew, new season.

Hope you enjoy.